Games and Gamification in Market Research

Games and Gamification in Market Research PDF Author: Betty Adamou
Publisher: Kogan Page Publishers
ISBN: 0749483369
Category : Business & Economics
Languages : en
Pages : 360

Book Description
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive. In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.

The Complete Idiot's Guide to the World of Harry Potter

The Complete Idiot's Guide to the World of Harry Potter PDF Author: Tere Stouffer
Publisher: Dorling Kindersley Ltd
ISBN: 0241882508
Category : Literary Criticism
Languages : en
Pages : 289

Book Description
For fans of all ages! Here is an entertaining and easily referenced presentation of insider information to the world that J.K. Rowling has created in her spellbinding series of novels. The Complete Idiot's Guide® to the World of Harry Potter explores all aspects of the wizarding world and explains factually in terms of their relationship to historical, literary, religious, scientific, or mythological roots. ?In-depth information on the facts behind all seven books in the Harry Potter series ?Covers all the relevant influences for the Harry Potter series, from religion and mythology to science and literature. ?Can be read from cover to cover or used as a quick-reference guide

Convegno celebrativo del centenario della nascita di Mauro Picone e di Leonida Tonelli (Roma, 6-9 maggio 1985).

Convegno celebrativo del centenario della nascita di Mauro Picone e di Leonida Tonelli (Roma, 6-9 maggio 1985). PDF Author:
Publisher:
ISBN:
Category : Mathematics
Languages : en
Pages : 852

Book Description


B.A.S.I.C.

B.A.S.I.C. PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description